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Eliminating Short-Term Thinking in SME Business Strategies

Businesses often suffer from many faults. Tiny, small faults in consideration to the rest of the business, until they creep up and sweep a business off its feet (not in the romantic kind of way). But they are there, and most businesses don’t correct them.

influencer marketing agency

One fault is the lack of a proper frame of mind. By monetizing, overanalyzing and compulsively pursuing a single aspect of marketing, a business owner can easily lose track of what’s actually important: the big picture. SEO is a good example – it’s an important tool, but without consideration to its role in the present and future of the business, it can become something businesses become obsessed with. The industry doesn’t help. Like any old marketing term, SEO has become a buzzword.

Ranking Is One Thing – Good Business Is Another

The difference between selling a product and an idea is that a good salesman builds rapport with their customer at all times, in every stage of the transaction, including after it is complete. It’s not about the money to be made from a single sale, but the money that client will bring in through their continued enthusiasm and loyalty to the business. That’s the end-goal of a long line of preparatory aspects, of which SEO is just one.

While page rank is important for the purpose of being seen, what’s more important is that the content is formulated in a way that it appeals and interests customers. Not for the purpose of selling a product, but for the purpose of fostering an authority with the reader, because a sense of factuality and reliability tells the audience the business is an expert in its field.

That’s where an influence marketing agency comes in.

History of Braces

There was a time that teenagers and adults alike trembled at the thought of having to get braces. The minute a dentist recommended seeing an orthodontist, the words “metal mouth”, “tin teeth” and other unattractive adjectives ran through people‘s heads. Boy, have times changed. Today, with the new technologies available, people of all ages are choosing orthodontic treatment to achieve a beautiful, healthy smile. Family Braces invisalign 


An Overview of Modern-Day Braces

Orthodontic treatment used to be considered “cosmetic”, but today, dentists and patients alike realize that orthodontic treatment may be a necessity. Correcting misaligned teeth can often prevent a lifetime of periodontal problems and severe tooth wear, and even premature tooth loss!

Generally, orthodontic evaluations are done on all children around the ages of 6-10 years old. By the time most children are 12-years-old, they have all of their permanent teeth and are able to receive orthodontic treatment. Many older patients now are seeking orthodontic treatment to correct their misaligned teeth, but don‘t want to go through traditional wires and brackets; hence the introduction of clear aligners.

Braces leverage the basic principles of engineering. Constant, mild pressure in the direction of desired movement will allow for an overall change in tooth position. As pressure is applied to the periodontal ligament, which holds the teeth in place, the body will automatically create room in the desired new location while also filling in the space where the teeth used to be located. If too much force is applied at once or in a short period of time, tooth loss is possible. This is the reason for the need for small changes to be made every 30 or so days for the duration of treatment. To be sure, teeth movement by way of orthodontic treatment must be constantly monitored and adjusted. While every patient is different, movement of 1 mm per month is usually possible with orthodontic care.

Traditional braces are generally worn for two to two-and-a-half years, depending on the extent of orthodontic treatment needed. When a lot of movement is needed, a longer duration of care may be necessary. Conversely, small amount of movement of the dentition will require a shorter period of time.

Since braces require regular adjustment (in addition to the initial application), the cost of orthodontic treatment is somewhat higher than many simple dental procedures. Traditional braces will cost anywhere between three and six thousand dollars in the United States. While insurance coverage of orthodontic coverage was a rarity years ago and is still not included in many policies, some insurance companies do pay a portion of orthodontic care.

Before Braces Were Known as Braces

Orthodontic braces weren‘t invented until the early 1800s, but people‘s preoccupation with straight teeth, and/or proper jaw alignment dates back to the time of the ancient Egyptians. The methods of teeth straightening varied from culture to culture, but the intent was clear — people wanted straight teeth for a perfect smile. Exploring the history of orthodontic braces can not only relieve some of the fear and emotions surrounding this sometimes intimidating dental device, but it can also be interesting to see just how braces have progressed and improved over the years.

Braces-Like Appliances for Egyptian Mummies

eygptian mummies

Archaeologists discovered many mummified remains in and around Egypt, with what researchers believe could have been an early attempt to close gaps in teeth. These remains have a cord made from animal intestines (known as catgut) wrapped or run along the teeth in a very similar style to how modern orthodontists run orthodontic wire along the teeth in an effort to close off gaps.

Image Courtesy of Flickr

Etruscan Dental Devices for the Afterlife


According to the American Association of Orthodontists [AAO], archaeologists discovered Greek and Etruscan dental appliances (the first known “bridge”) that indicate humans began practicing orthodontics as early as 1000 B.C.

The Etruscans lived in and around Italy sometime between 770 BC and 270 BC, and were the predecessors to the ancient Romans. Etruscans had extensive burial rituals that involved preparing the body for the afterlife, before burying it in a tomb.

Archaeologists discovered that part of the burial ritual included the placement of a device that was similar to a mouth guard into the deceased’s mouth. This was done to preserve the spacing and to prevent an inward collapse of the teeth, so the deceased looked good when they entered the afterlife. The bridges were made from pure gold excavated from the ancient site of Satricum in central Italy. A significant discovery is that the Etruscan bridges were worn only by women, hinting that cosmetics and vanity were important dental concerns.

Image Courtesy of Wikimedia Commons

Use of Finger Pressure by an Ancient Roman Encyclopaedist

Aulus Cornelius Celsus was an ancient Roman who dedicated his life to studying and discovering new medical procedures. Celsus kept detailed accounts of his work, and holds the first recorded attempt to straighten or move teeth by use of finger pressure. Celsus documented a case that involved applying finger pressure to the teeth at regular intervals. Through detailed notes and recordings it was hypothesized by Celsus that the teeth were slowly moving and realigning themselves due to the extended exposure to the finger pressure.

Early Roman Attempts at Braces


Romans invented a dental device resembling modern orthodontic dental devices. Many Roman tombs were opened up by archaeologists only to discover that some teeth of the deceased had a small gold wire, known as a ligature wire, that was used to affix the arch wire to the bracket. The wire was bound to the teeth in an effort to force the teeth to move and close off noticeable gaps. Although there is no date documented, this process was most likely before the start of our era.

Image Courtesy of Wikimedia Commons

The Dawning of Braces in Dental Research

dawning of braces

Before dental braces could be introduced to the general public, extensive medical and dental research needed to be conducted. Dental braces and the concept of orthodontic braces started to appear in medical journals and books around 1770.

“The Surgeon Dentist”

The Surgeon Dentist is a medical book published in 1728 by Pierre Fauchard. Fauchard was a French dental surgeon notorious for his out of the box approach to dentistry. The Surgeon Dentist documented numerous general dentistry topics, but what made the book stand out in the world was a particular chapter devoted to orthodontics. The chapter explored various ways to straighten teeth, but focused mostly on a relatively new concept involving the “Bandeau.” The “Bandeau” is a dental device that looks like a horseshoe. This device was inserted into a patient‘s mouth to keep the natural arch of the teeth and mouth in place.

“The Dentist‘s Art”

The Dentist‘s Art is a medical book penned in 1757 by the dentist to the King of France. Pierre Bourdet dedicated a section of the book to exploring various methods that could be used to improve tooth alignment. Two medical theories were monumental in The Dentist”s Art. The first monumental discovery was the theory that teeth in the back of the mouth (wisdom teeth) could be extracted to prevent overcrowding, which was the leading cause of tooth misalignment. The second discovery was the improvement of the “Bandeu” device. Pierre Bourdet wrote extensively on how the device could be improved from its original concept.

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Life is a Song, Love is the music

If you wish there was a way that’s fun and exciting to motivate yourself! Then, Yes Sing for yourself or listen to someone singing, be it songs or country music, every music and song has its own soft touch we need to just take time to unwind and relax, because music connects with life and just as an Unforgettable friend or loved one is always under our skin.

Music may have existed for at least 50,000 years ago but the first music? None of us have a concrete connection to the exact place or time the first music was combined by historians.

The very word music is derived from the Greek word Mousike, today music is so intense that many people cannot live without music, you just have to open your mind and let the lyrics and words mean something.

Many of us sing for pleasure, comfort, ritual, education or Professionals.

There are many genres of music classified such as Rock, Classical, Rap, Folk and Pop to name a few. The people who write music do this with a purpose, and every attempt to write a song has a story or memory attached to it. You just need an Open mind and Heart to let the music reach your soul and appreciate it! There is no limit to music genres and there are so many different kinds of music that we are exposed to these days, each song writer or musician has a different idea and style which reflects in his/her songs and music.

Given a chance try and explore music and songs from different countries, I am sure you would be surprised to see how times and people have changed over the generations, and how to sing in tune the music has transformed according to everyone’s taste and so remember to embrace the variety of music and that’s the beauty of it.